About us:
 
Cartology is the Woolworths Group’s new stand-alone media business. Cartology has been established to provide data led marketing solutions for FMCG and liquor brands to build brand equity and drive sales performance by leveraging the Woolworths customer audience both in store and across Woolworths Group digital platforms.

Cartology’s recently established Activation function will take the group’s media offering beyond the current in-site and owned digital offerings. The activation business will utilise the group’s vast identity pool and deep customer understanding to power Cartology’s activation in new channels including digital display and video, social, search, connected TV and digital audio.

The Opportunity

In your new role as Senior Manager - Analytics and Data Science your focus will be to advance Cartology’s deep customer understanding to launch and grow highly effective audience, measurement and media products for Cartology’s publisher, agency, and brand clients. You will guide the development of media, audience and measurement products both within Cartology and WooliesX, and support sales and ongoing client partnerships for these products.

As an seasoned data science expert you will:

• Design and development of Cartology audience products in collaboration with WooliesX and Quantium where appropriate
• Development of Cartology measurement product and product strategy, managing existing Quantium and WooliesX measurement products, setting an overall Cartology Activation measurement strategy, and developing new solutions where appropriate
• Contribute to development of media and advertising products and the product roadmap, drawing on your deep data science expertise and Cartology’s deep customer understanding
• Contribute to campaign planning through targeting proposals, audience sizing, bespoke insights and analysis
• Develop insights on campaign efficacy with publisher partners and work with Activation operations to build repeatable campaign efficacy reporting processes
• Identify and develop case studies highlight the effectiveness and sophistication of Cartology Activation products
• Build on your knowledge of campaign planning and efficacy to partner with WooliesX data science team on audience data capability development
• Contribute to development of major proposals with key media agency partners and advertisers on the use of Cartology solutions
• Contribute to go-to-market strategy development and execution in collaboration with Activation brand & publisher partnership team
• Contribute to sales pitches and ongoing account management in collaboration with Activation brand & publisher partnership team

Who we’re looking for

As a true leader and fervent senior data science expert, you will bring strategic thinking, a creative approach, leadership and a strong commercial orientation together with your background in advertising, customer experience or media. 

You will also demonstrate the following experience

• 7-10 years’ experience in analytics or data science in marketing, customer experience or advertising with demonstrated leadership roles and experience launching products
• Strong presentation skills and experience shaping product and go-to-market strategy
• Strong business experience with proven ability to drive results
• Successful internal and external relationship management
• Experience working in both entrepreneurial and established corporate cultures
• Excellent written and verbal communication skills, strong attention to detail and good follow-through
• Computer science, mathematics or another relevant quantitative degree (Master or PhD an advantage)

Joining the Group

As an inclusive, team-first company, our people are at the core of everything we do. 

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage and we are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference. 

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing. 

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.

We’d love to hear from You

If you meet a number of the requirements, but not all, we encourage you to submit your application. You can learn more about working with us on LinkedIn or via www.wowcareers.com.au. #LI

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.